The Science of Online Dating Discussed in the Economist

Today, though, there is a new matchmaker in the village: the internet. It differs from the old ones in two ways. First, its motive is purely profit. Second, single wannabe lovers are queuing up to use it, rather than resenting its nagging. For internet dating sites promise two things that neither traditional matchmakers nor chance encounters at bars, bus-stops and bar mitzvahs offer. One is a vastly greater choice of potential partners. The other is a scientifically proven way of matching suitable people together, enhancing the chance of “happily ever after.”

The greater choice is unarguable. But does it lead to better outcomes? And do the “scientifically tested algorithms” actually work, and deliver the goods in ways that traditional courtship (or, at least, flirtation) cannot manage?

Click here to read it.