The Science of Speed-Dating Discussed in Nature Magazine

Eli Finkel and Paul Eastwick have probably seen more first dates than most. The social scientists at Northwestern University in Evanston, Illinois, have watched hundreds of videos of single people as they participate in a curious, but not unpopular, trend known as speed dating. Two participants spill their souls to each other for a set time, say four minutes, and try to decide whether they might have a future together. When the time is up, they move on to a new partner, sometimes talking to a dozen or more people in a night. 

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